“When he told me about this character who could lift up a car using his ‘magnetic power,’ I said, ‘Uh…that’s Magneto.’ And Tim’s response was, ‘Is that a person or a power?’ And he immediately dropped that concept for something even cooler.” Jeph Loeb on ‘Heroes’ executive producer Tim Kring’s initial pitch for the pilot, Wizard #186

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Sounds like fun

“Over at the Oxford English Dictionary, the life of a new word starts out in the Reading Program department, where about 50 people spend their 9 to 5 lives gobbling up all the printed material they can get their hands on: Novels, television transcripts, song lyrics, newspapers, magazines…anything. They’re on the lookout for new words (or innovative uses of old, mundane words). New discoveries are forwarded to a searchable electronic database of quotes, which Oxford calls ‘Incomings.’” mental_floss

Asian-American Avenue

“Now, if you had about a dozen ‘sponsors’ standing up at the ceremony, the guy was wearing a barong tagalog, they had too many people show up because Filipinos don’t really believe in the concept of RSVPing, and there was a lechon and some pancit, buffet-style at the reception - then perhaps I’d say ‘Hey, Ford, you are really talking to my reality. Thanks.’” Al Navarro, on Ford Motor Company’s ‘Wedding Day’ Ad

Sharp clarity

“The grain structure of film allows a softness that HD video tends not to have, posing more challenges, especially when it comes to capturing female faces. We seem not to care about seeing men in a rougher, more edgier way, whereas females, were used to seeing them in a softer, more appealing way. So there’s a little more filtration needed, and you have to approach it from a different standpoint.” Stephen McNutt, director of photography for Battlestar Galactica

The appropriate time

“I don’t know. I look at our show sometimes, and I don’t know what the appropriate time for it is. I don’t necessarily think it’s 12:30. Sometimes I think it’s a children’s show. You can run huge portions of my show on Nickelodeon. We have everything but green slime coming down on the guests. So I don’t know. I honestly think yes. I’ve done my share of things in prime time, I’ve done my share of things earlier in the evening, and you still find the way to do your sense of humor or execute your sensibility in front of a slightly different audience. You’re always adjusting to what that specific situation is. If you’re hosting the Emmys, you adjust a little. If you’re doing a week of shows in a 4,000-seat theatre in Chicago, you make certain adjustments, but still, it’s basically you. I have to feel it’s the same thing at 11:30. Will the Masturbating Bear still be there? Who can say?” Conan O’Brien, on doing The Tonight Show an hour earlier than Late Night With Conan O’Brien

Human comforts

“Let me tell you something about hew-mans, nephew. They’re a wonderful, friendly people, as long as their bellies are full and their holosuites are working. But take away their creature comforts, deprive them of food, sleep, sonic showers, put their lives in jeopardy over an extended period of time… And those same friendly, intelligent, wonderful people, will become as nasty and as violent as the most bloodthirsty Klingon. You don’t believe me? Look at those faces, look at their eyes…” Quark to his nephew Nog, Star Trek: Deep Space 9

Quark and Nog

Iron Chef America

“Lee said that when the first American version of Iron Chef was being developed, producers spoke with him about being the Asian chef for the pilot episode. The idea excited Lee, who loves to compete. But they ended up casting Roy Yamaguchi, ‘because he had more restaurants.’” Columnist Simon Houpt, after interviewing Toronto chef Susur Lee

Susur Lee

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Watchmen, Moist, Tea Party, Big Wreck

“Unlike many Canadian rock bands that grew in the mid-’90s and then all seemed to break up in the same three-year period, Our Lady Peace remained together through thick and thin. Some blame the break-up of the Watchmen, Moist, Tea Party, Big Wreck and several others on the erosion of MuchMusic support for Canadian bands. Other observers theorize that the Canadian rock trade deadline came up, so all the musicians had to shuffle around a game of musical chairs to come up with new lineups in new bands.”

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The health, wealth and prosperity gospel

“You’ve seen that repeatedly if you watch much religious television. The health-wealth-and-prosperity gospel advocated by so many televangelists is the ultimate example of this kind of fantasy faith… Christ is no longer the focus of the message. While His name is mentioned from time to time, the real focus is inward, not upward. People are urged to look within; to try to understand themselves; to come to grips with their problems, their hurts, their disappointments; to have their needs met, their desires granted, their wants fulfilled.” John MacArthur

Your best life now

“Houston megachurch pastor and inspirational TV host Osteen offers an overblown and redundant self-help debut. Many Christian readers will undoubtedly be put off by the book’s shallow name-it-and-claim-it theology; although the first chapter claims that ‘we serve the God that created the universe,’ the book as a rule suggests the reverse: it’s a treatise on how to get God to serve the demands of self-centered individuals… Theologically, its materialism and superficial portrayal of God as the granter of earthly wishes will alienate many Christian readers who can imagine a much bigger God.” Publishers Weekly, on Joel Osteen’s book, “Your Best Life Now : 7 Steps to Living At Your Full Potential”