“There are many different modes of creating wonder—psychology, misdirection, suggestion. A magician must find out what people are drawn to—what colors, what numbers, what shapes—so that you can kind of get a general idea of what people want to see. We’re kind of in the same business as advertisers, because we give people what they want to see, but on our terms. It’s hard to give an example without revealing secrets.” David Copperfield