Center of the Universe

“Teenagers have become so much the focus of everybody else. In a certain sense - at least as far as marketers and parents and maybe law enforcement are concerned - teenagers are the centre of the universe. But it’s not the kind of attention any human being needs. It’s attention trained on how to market to them, predict their behaviour, and, at worst, turn them into compliant mindless consumers. The strange part is that all this marketing seems to work better on the adults than the kids.” Douglas Rushkoff, producer for the award-wining Frontline documentary, The Merchants Of Cool