Think inside the box
“But, for example, when the Excel product manager got up on stage at MacWorld several years ago and said, ‘We’ve found that 85% of our customers use Excel just to make lists and outlines,’ we said, ‘Shoot, that’ll be our next product. We can do a GOOD job of making lists and outlines, and sell it for a lot less.’” Wil Shipley, Programmer/CEO