The Wal-Mart of flying
“Instead of the traditional airline pricing scheme, Ryanair charges for just about everything besides the ticket. They charge for handling every piece of luggage, every drink, every peanut, every inch of advertising on the side of planes, and soon—cell phone access during flights. The real shocker is that Ryanair earned $368M in net earnings, which gave the airline an industry-leading 22 percent net profit margin.” Chris Campbell