The new strategy

“In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them… Now, we see the hints of the revolution everywhere—from the death of mass culture/blockbusters, to the rise of free culture, to the exploding investment in innovation and design, to the flight of capital away from the US. I think it is going to create enormous challenges for firms—challenges which can’t be answered by thinking strategically; but can only be faced by thinking creatively.” Bubblegeneration