The evolution of the NetFlix envelope

“But before Netflix became a dotcom darling with millions of subscribers, it had to figure out the details of how to mail DVDs cheaply and economically. Learning the ins and outs of the post office’s operations was key: Every ounce of weight in the mailer added to postage costs - but if the mailer was too flimsy, DVDs broke in the mail. Additionally, the mailer had to last long enough for reuse as a return envelope.” Business 2.0 Magazine