Major League Soccer

“When MLS kicked off in 1996, it did so with team names like the Crew, the Mutiny and the Rapids — American names. After the 2004 season, the thinking shifted to accommodate the league’s fastest growing fan base. The Dallas Burn was renamed FC Dallas (‘F’ for futbol rather than football), acknowledging that the club’s core support came from the Latino community. An expansion franchise aimed at Los Angeles’s Spanish speakers was named Deportivo Chivas. Another in Utah, where Latinos make up more than one-tenth of the population, was dubbed Real Salt Lake. Most white Utahns, even the soccer fans, mistakenly pronounced it ‘Reel’ instead of ‘Ray-al.’” Toronto Star’s Cathal Kelly, on Major League Soccer’s recent interest in ethnic fans