Overexposed
“Now I kinda wish we could re-run the experiment. Are MySpace users just younger and without credit cards? What happens when you make the “Buy CD” links bigger? What happens when you include artwork? Change the colors? What if you offered $2 off just for MySpace members? What about a free t-shirt for the first 10 to buy? Eh, forget sales—how about a free CD to anyone who refers 10 more MySpace friends? You know, make ‘em feel good for being a MySpace ninja… and it’s around this point that I realize: evil marketing-bot DNA has somehow seeped into my blackened soul, threatening to turn me into a switch-your-phone-service telemarketing lizard-boy, to be scorned by the world.” Scott Andrew, on numbers and exposure